Taste then Decorate
Voss Sparkling Rain is a brand extension of Voss Water, an ultra-premium water in the beverage market. The brand extension adds four new flavors to Voss’s current sparkling water line. Lime, Grape, Mango and Blueberry have been added to the line-up to inject personality and excitement in to the already successful Voss brand. The position for the brand is that Voss is not only for drinking, but its beautiful bottle serves as a decorative element to any personal space. The target is 25-35, Females. They’re young & successful, fashionable & sophisticated, and live life extravagantly. The tagline is, '‘Taste it then Decorate with New Voss Sparkling Rain.’'